A good reward is one customers want and your business can afford. These ideas work for most local businesses, and the tips below help you choose one that fits.
How to choose a reward
Look for rewards that cost you little but feel valuable to customers. A free add-on often costs far less than a discount and feels just as good. Make sure the reward is easy to explain, and that customers can reach it in a reasonable number of visits.
Ideas by type of business
- Barbershop: every 10th haircut free, or a free beard trim after 5 visits
- Salon or spa: a free add-on treatment after 6 visits
- Café or restaurant: a free coffee after 8 purchases, or a free dessert on the 5th visit
- Gym or studio: a free guest pass after 20 visits, or a free class after 10
- Auto detailing: a free wash after 5 details, or a discount on the next full detail
Rewards that work in any business
- A birthday reward
- Bonus stamps during slow hours or days
- A reward for bringing a friend
- A milestone reward for a year of loyalty
Protecting your margins
Before you launch, work out what the reward costs you and how many visits it takes to earn. A reward that takes ten visits and costs you one service is usually sustainable. Check the numbers again after a few months and adjust.
Keep it fresh
Change a bonus or add a limited-time offer now and then so regulars have something new to look forward to. Keep the main reward the same so customers always know what they are working toward.